The 2026 Zhejiang Service Trade ( South Africa ) Film and Television Exhibition was successfully held

From October 28th to 30th, 2026, the 2026 Zhejiang Service Trade (South Africa) Film and Television Exhibition was successfully held at the Cape Town International Convention Centre in South Africa. This exhibition is an important part of MIP Africa, Africa's largest and most influential film and television content trading and cooperation event. The Zhejiang delegation created a 100-square-meter integrated special exhibition area, organizing 10 film and animation companies from the province to participate, comprehensively showcasing the innovative achievements of Zhejiang's audiovisual industry and the charm of Eastern culture, conveying the brand image of "Zhejiang Services, Serving the World," and highlighting Zhejiang's competitiveness in digital cultural trade. It attracted widespread attention from global industry organizations, investment institutions, and local African streaming and broadcasting platforms.

On the first day of the exhibition, Wang Xiao, Acting Consul General of China in Cape Town, Yang Yong, Deputy Director of the International Cooperation Department of the State Administration of Radio and Television, Carol Weaving, Managing Director of Reed Exhibitions (Africa), and Lu Feng, Vice President and General Manager of Jiangsu Broadcasting Corporation, visited the Zhejiang booth. They observed and learned about the innovative achievements of Zhejiang film and animation companies, including high-quality dramas, original animations, AIGC content, and virtual production technology. They also engaged in in-depth discussions with the Zhejiang delegation on topics such as joint development of Sino-African film and television content, cross-border copyright transactions, and the export of digital culture. Many guests highly praised the professionalism and innovative strength of the Zhejiang delegation, reaching several cooperation intentions on areas such as drama copyright import, animation IP licensing, virtual production technology cooperation, and cross-border content co-creation. This injected strong momentum into Zhejiang film and animation companies' efforts to deepen Sino-African film and television cultural service trade cooperation and expand overseas markets.

Including Zhejiang Huace Film & TV Co., Ltd. , Zhejiang Zhongnan Cartoon Co., Ltd., Hualiu Zhejiang Film & Television Industry International Cooperation Zone Operation and Management Co. , Ltd., Zhejiang Cross -border Digital Culture Co., Ltd. , Zhejiang Bocai Virtual Film Production Co. , Ltd., Hangzhou Liangyuan Culture Media Co., Ltd. , Zhejiang Telizhou Animation Film & TV Co., Ltd. , Hangzhou Steam Factory Cultural Creativity Co. , Ltd. , Zhejiang Huamai Network Technology Co. , Ltd., and Shaoxing Weilan Culture Media Co., Ltd. The exhibits cover a diverse range of sectors, including high-quality film and television dramas, original animation, digital cultural and creative IPs, AIGC content, virtual production technology, and cross-border copyright transaction services, showcasing the overall landscape and innovative strength of the film and animation industry in a multi-layered and comprehensive manner.

At the exhibition, Zhejiang enterprises showcased their high-quality content and cutting-edge technological achievements. Zhejiang Huace Film & TV Co., Ltd. presented its copyright resources for top-tier dramas such as Crimson Pact , its self-developed full-chain AI tool Stage1, and the Mo: V IP matrix of AI virtual boy group. Hualiu Zhejiang Film and Television Industry International Cooperation Zone Operation and Management Co., Ltd. brought diverse dramas including "Peaceful Years," "Family Business," and "Our Youth 2," covering historical legends, national narratives, and youth inspirational themes, balancing humanistic connotations with market appeal, and actively connecting with local African platforms to seek content import and joint development.

Zhejiang Zhongnan Cartoon Co., Ltd. showcased original animations such as "New Big-Headed Son and Little-Headed Dad: The Eye Series - The Seventh Day Out of Control" and "The Legend of the Money King." These works balance fantasy and coming-of-age with a rich Wu-Yue historical and cultural core, appealing to diverse age groups. The company looks forward to collaborating with the African market on animation broadcasting and IP licensing. Zhejiang Cross-Border Digital Culture Co., Ltd. demonstrated its AI-powered comic book platform and AI-generated comic book content, exploring new paths for artificial intelligence to empower film and television content production.

Zhejiang Bocai Virtual Film Production Co., Ltd. showcased its independently developed full-process virtual shooting system and "virtual + AI" film and television base, demonstrating China's leading digital film and television production capabilities and seeking opportunities for virtual production technology export and project co-construction in the African market. Hangzhou Liangyuan Culture Media Co., Ltd. brought the animated work "Little Elf of Chinese Characters" and the AIGC work "Little Master's Canal Travelogue", using digital means to revitalize traditional Chinese history and culture and explore new paths for the external dissemination of traditional cultural IP.

Zhejiang Telizhou Animation Film & Television Co., Ltd. showcased its national animation IP series, "Young Master." Rooted in the regional culture of Shaoxing in the Jiangnan region, the series uses humorous and educational stories to convey the virtuous and beautiful spirit of Eastern humanity. This high-quality children's animation has reached over thirty countries and regions worldwide. The company also connected with local African platforms on-site, exploring new avenues for children's animation distribution and IP collaboration . Hangzhou Steam Factory Cultural Creativity Co., Ltd. presented its 104-episode original animated series "Pocket Forest," the original stop-motion animation short film collection "Cat, Demon, Girl, and Rose," and the independent game "Rose Apartment," fully demonstrating the diverse creative capabilities of domestic animation and digital content across various categories.

Zhejiang Huamai Network Technology Co., Ltd. highlighted MEGAMEDIA—China's first cross-border film and television culture transaction service platform. It aims to promote copyright transactions and global distribution cooperation in the African market, empowering Chinese audiovisual content to go global and deepening Sino-African film and television cultural exchanges and mutual learning . Shaoxing Weilan Culture Media Co., Ltd. showcased its full-stack AIGC content creation platform, highlighting the State Administration of Radio and Television's key animation project, "Science is Super Fun." It also demonstrated caibaoAI's creation capabilities and the "Peach Blossom Cat and the East China Sea Fish" series of animation IPs, covering diverse content formats including science popularization, children's animation, comics, and web dramas. Leveraging the cost-reduction and efficiency-enhancing advantages of AIGC, it seeks opportunities in animation distribution, IP licensing, and cross-border content co-creation in the African market.

Taking advantage of the opportunity to participate in MIP Africa, the Zhejiang delegation conducted in-depth professional exchanges with hundreds of film and television IP executives, content creators, copyright purchasers, and platform decision-makers. The topics of the exchanges covered multiple areas such as Sino-African content joint development, IP licensing and operation, AIGC audiovisual creation compliance, cross-border film and television distribution, and overseas expansion of animation IP.

This group's participation in the overseas exhibition is not only a concentrated showcase of the achievements of the film and animation industry, but also a vivid practice of the development concept of "Zhejiang Service, Serving the World," building an important international cooperation bridge for Zhejiang's film and animation products to set sail overseas and deepen cultural service trade exchanges between China and Africa.