I just discovered London's Supermarket of Dreams — food shopping will never be the same

Have you been to the Supermarket of Dreams? (Picture: Courtney Pochin)

If you head to 126 Holland Park Avenue in London,you’ll find the Supermarket of Dreams.

And no,that’s not me getting carried away with hyperbole,that’s actually what the shop is called – a large purple neon sign proclaims it above the entrance.

Unlike a regular supermarket,where everything is ordered in neat aisles,items here are packed into one small-ish room with no real sense of order. You’ll find Tiramisu beside cheeses and courgettes next to cakes.

It’s quite possibly the most interesting (and overwhelming) grocery store I’ve set foot in,and I’m not sure grocery shopping will ever be the same.

Here’s everything you need to know…

That’s actually what it’s called… (Picture: Courtney Pochin)

What’s so great about it?

The real selling point for me was seeing so many products from iconic London foodie spots all housed together under one roof. 

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Can I afford to do a weekly shop in the Supermarket of Dreams? Absolutely not. But I’m also not sure that’s really the point.

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It’s so much more than just a place to go and grab groceries; it’s an experience,one I’d gladly go out of my way to enjoy.

For me,this really is a dream shop – an Aladdin’s cave of foodie wonders from some of the best chefs the city has to offer.

And what makes it even better is that I can take my spoils away to enjoy at home if I choose,or take a seat at one of the tables outside to tuck in and people watch,with a tipple or two.

This place is super fun,incredibly modern,and unlike any other supermarket I’ve ever been in. I’m not sure I’ll ever be able to look at a Tesco Express in quite the same way…

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