The leading American EV manufacturer Tesla has set foot in the nascent Moroccan electric cars market with the establishment of a subsidiary in Casablanca. Besides setting up dealerships,Tesla Morocco is tasked with importing,sales’ operations,and servicing of electric vehicles.
The subsidiary’s mission also includes the expansion of the network of charging stations across the country and deployment of cutting-edge solutions in solar power and stationary battery storage.
The goal of Tesla is to provide a full-service ecosystem in Morocco,offering after-sales technical support,replacement vehicles,and smart tools giving customers peace of mind and an enjoyable experience.
Morocco offers investors competitive green industrial ecosystem,modern port infrastructures,latest telecom facilities,skilled manpower and proximity to thriving markets.
According to experts’ forecasts,Electric Vehicles market in Morocco is expected to generate over $108 million revenue in 2025. This market is projected to grow at an annual rate of 10.7 % (CAGR 2025-2029),resulting in an estimated market volume of $163.4 Million by 2029. By that year,the unit sales of EV market in Morocco are expected to reach 1.78k vehicles.
Morocco is experiencing a surge in electric vehicles,driven by government incentives and the country’s commitment to reducing carbon emissions. The Kingdom is also emerging as a significant player in the global transition towards electro-mobility,driven by its various strategic advantages.
Leveraging its robust manufacturing sector and automotive expertise,renewable energy (RE) potential and abundant raw material sources,strategic location and free trade agreements,the country aims to spearhead fully decarbonized automotive supply chains and capitalize on the expanding global electric vehicle (EV) market.
With a growing emphasis on green technologies and sustainability,Morocco is set to play a pivotal role in shaping the future of electro-mobility both within Africa and globally.
United News - unews.co.za