Euronews highlights Morocco’s economic attractiveness & role in global market

The business and investment opportunities offered in Morocco in various sectors were highlighted by Chief of Morocco’s Agency for Investment & Export Development during a TV program broadcast by Euronews.

Morocco had the fifth highest GDP in Africa in 2024,while S&P Global Ratings has upgraded the country’s credit rating to BB+ with a positive outlook,replacing the previously stable outlook,said Ali Seddiki,Director of the Moroccan investment Agency.

According to S&P,the BB+ status denotes an expectation that “the Kingdom will strengthen its track record of implementing reforms to support growth and reduce its deficits.” The S&P good rating supports Morocco’s efforts to attract foreign direct investment and establish itself as a gateway between Europe and Africa.

As Europe grapples with uncertainty over its future economic relationship with the U.S.,the European bloc explores other strategic partnerships. “When we discuss with our European counterparts,we understand that green and ESG-compatible industries are important for Europeans. They are also looking for additional cost-efficiency,competitiveness,and also for future markets,” Mr Sedikki told Euronews.

“Africa is also the market of the future […] and clearly we think that Morocco is part of the solution for the European companies,” he added,showing the merits of Morocco’s Investment Charter which seeks to raise the share of private investment to two-thirds of total investment by 2035.

The charter implemented investment support mechanisms,an improved business climate by simplifying processes and bureaucracy,improved governance so all regions can benefit,tax incentives and legal safeguards.

“It works on creating a suitable environment for investors,less bureaucracy,more efficiency,” Mr Sedikki explained.

The North African country also created a Ministry for Investors and AMDIE “to help investors and provide end-to-end services and we work as a one-stop shop for any kind of investor,” he added.

He also spoke about Morocco’s growing green energy industry focusing on wind and solar. The Kingdom aims to produce at least 52% of its electricity from renewables by 2030,positioning itself as a regional leader in the energy transition in Africa.