Iceland urgently recalls popular bakery item over 'hives and diarrhoea' fears

The retailer has urged people not to eat the product (Picture: Bloomberg/Getty Images)

Iceland has issued a ‘do not eat’ warning for a popular lunchtime snack over fears it can cause itching,hives and diarrhoea.

The frozen food supermarket recalled its Daily Bakery 4 Sub Rolls yesterday.

The online exclusive contains barley,which is not mentioned on the label.

The cereal grain poses a ‘significant risk’ to people with an allergy or intolerance.

The Food Standards Agency said: ‘If you have bought the above product,do not eat it. Instead,return to any Iceland retail store where a full refund will be given. No receipt is required.’

The rolls contain barley,which is not mentioned on the label (Picture: Iceland)

The recall is only for rolls with a best-before date of June 2.

A product recall alert will be displayed on Iceland shelves until June 11.

An allergic reaction to barley can happen within minutes to hours after eating it,as the immune system mistakes it as harmful.

Symptoms can include:

Itching

Hives

Swelling of the lips,face,tongue and throat

Breathing difficulties

Nausea

Vomiting

Diarrhoea

Abdominal pain

Barley contains gluten,so it can affect those with Coeliac disease,a condition that causes intestinal damage and destroys the gut’s ability to absorb nutrients.

A farm shop milk was recalled last week for possibly containing E. coli,a bacterium that typically resides in cow intestines.

Lidl recently asked shoppers to avoid eating a fruit and nut bar as it may contain pieces of plastic.

Earlier this month,a ready-made beef lasagne was removed for being made with prawn and lobster meat.