Morocco: jobop digitizes temporary employment and transforms the labor market

Moroccan start-up Jobop is redefining the rules of temporary employment in Africa. Founded in Casablanca in 2021 by Salim Merrassi,Adil Zghaoui,and Mehdi Berrahou,it has become the continent’s first fully digital temporary staffing agency. Using a smart algorithm-based platform,Jobop connects companies with qualified workers in real time,driving a structural transformation in a market that accounts for up to 65% of Africa’s employment and is valued at over $100 billion.

This tech-driven approach allows Jobop to tackle the informality that has historically characterized temporary work in Africa. Their solution not only streamlines hiring but also brings greater transparency and flexibility to both employers and employees. Backed by a $1 million seed investment from the Azur Innovation Fund — supported by the African Development Bank — the start-up has solidified its model and is expanding into markets such as Egypt,Nigeria,Kenya,and South Africa.

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With annual growth exceeding 30%,Jobop is also committed to the social and professional inclusion of temporary workers. Beyond job matching,the platform offers tailored training,access to banking services,housing solutions,and support for transitioning to permanent contracts. This holistic vision positions Jobop at the forefront of Africa’s human capital transformation,addressing the needs of millions with effective and sustainable digital tools.

Jobop’s success comes at a pivotal time for the continent. From May 26 to 30,2025,the African Development Bank will hold its Annual Meetings in Abidjan under the theme “Making Africa’s Capital Work for Africa’s Development.” Companies like Jobop are proving that human capital can be enhanced through technology and innovation with tangible impact.

By turning an informal and fragmented sector into a formal and inclusive economic opportunity,Jobop exemplifies the kind of solutions Africa needs to unlock its full potential. Its model not only generates employment but also offers a new framework for understanding work in Africa’s digital age.