Influencer Valeria Marquez shot dead on TikTok livestream in Mexico by masked men

May 19, 2025 South America views: 34

Valeria Marquez is shown with the stuffed pig toy gifted to her in the moments before her death (Picture: Jampress)

A beauty and makeup influencer was shot to death during a livestream to 113,000 followers on TikTok.

Valeria Márquez’s final moments have been watched in horror by her tens of thousands of people after the video spread on social media.

Her killing in Mexico’s Guadalajara area is the latest reminder of the rise in violence against women and girls in the country.

The 23-year-old was working at a beauty salon in the city of Zapopan when two men pulled up outside on a motorbike.

The moment the man enters the beauty salon (Picture: Jampress)

One of them – wearing a mask – stormed inside the building,looking for the young woman.

‘He asked her directly: “Are you Valeria?’” Denis Rodríguez,a spokesperson for the Jalisco State Prosecutor’s Office,said. ‘She responded,“Yes.”‘

It was then that the man pulled out the weapon and shot her as Valeria’s phone continued recording the bloody attack.

He then fled outside,hopping on the motorbike and fleeing the scene of the crime.

TikTok appeared to have been taken down Valeria’s account yesterday,but a video of the killing circulating online.

https://www.instagram.com/p/DGpg5BWuCCz/?hl=en&img_index=1

Footage Metro has chosen not to share shows her sitting in a chair at the salon,holding a pink stuffed pig toy in her lap.

Moments before the shooting,she is heard saying,‘they’re coming,’ before a voice in the background asks ‘Hey,Vale?’

‘Yes,’ Valeria answers just before muting the sound on the livestream.

It is just seconds later that she is seen holding her chest and stomach where the bullets hit her,before slumping over in her chair.

Valeria had said earlier on the livestream that someone came to the salon when she was not there with an ‘expensive gift’ to deliver to her.

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